hilton head real estate

As a Hilton Head Island Area Real Estate Professional, I use a wide array of marketing tools and techniques to help sell your property quickly and at the best price. My experience has shown the value of creating a specific marketing plan for each listing. Location, size, price and the features of your Hilton Head area property will make it attractive to certain buyers. My goal is to create a profile of your property's potential buyer and use the appropriate advertising media and marketing devices to reach these prospects.

Following are some of the most important elements:

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Multiple Listing Service. It's a truism of the real estate industry that the best place to market properties is to other Realtors®. After all, through them we can reach the highest number of qualified prospects for your home. Thanks to my membership in the Hilton Head Area Association of Realtors® and the Multiple Listing Service, your home will be exposed to more than 1,000 area Realtors® through the MLS computerized information system.

Real Estate Caravan. Every week, the Multiple Listing Service conducts a Hilton Head Island area property tour - called the Caravan - to showcase new properties to all its members. This is one of the best ways to get first-person exposure for your lot, home or villa among the real estate community.

Internal Marketing. Every week, my Company conducts a sales meeting for our 115 sales executives. At this meeting, your Hilton Head area property will be introduced to our sales executives and an information sheet, containing the most outstanding features of your property, will be distributed.

Networking. All our sales executives maintain an extensive network of contacts worldwide. Potential buyers with criteria matching your Hilton Head Island area property will be informed of its availability.

Direct Mail Marketing. Because your neighbors are often an excellent source of leads, a direct mail piece will be sent to residents in your area informing them of your property's availability. I will also send mail pieces to various individuals and groups who have shown interest in Hilton Head Island area property like yours.

Buyer Seminars. My Company sponsors a wide array of seminars and sports exhibitions to attract buyers to our listings and services.

Office Walk-Ins. My Company operates Offices in some of the highest traffic locations on Hilton Head Island, including South Island at Sea Pines Circle, Coligny Beach and the Village at Wexford, Mid Island at Central Park, North Island at Main Street as well as three Mainland Offices; the Bridge Office across from Moss Creek, Belfair Towne Village and Sun City. To capture the interest of passersby, we prominently display real estate information sheets with photos in windows and kiosks at many of these locations.

The Internet. Thanks to my presence on the Worldwide Web at www. EdBrownRealtor.com, your Hilton Head Island area property can be seen by more than 40 million potential buyers 24 hours a day. Recently the Multiple Listing Service has provided an Internet feature to all Realtors® that maintain personal websites. Through broker reciprocity each Realtor® can show all available properties in the Multiple Listing System on their individual website. My site is also linked to the Local and National Association of Realtors websites.

Print Advertising. Charter I Realty and Marketing places advertising in a variety of publications including four color magazines like Island Real Estate Magazine, Homes and Land, Hilton Head Monthly, Homes on the Market, Lowcountry Monthly and the Bluffton Breeze. Charter I Realty and Marketing runs classified and display advertising several days a week in The Island Packet and Bluffton Today. I personally utilize this advertising to market my listings to local residents and visitors to the area.

Edward L. Brown, CRS
SC Licensed Real Estate Professional
Hilton Head Real Estate
P.O. Box 4917, Hilton Head Island, SC 29938
charter one realty

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